What Integrations are available with cloud telephony?
Cloud telephony is the world’s leading business communication system. It’s scalable, flexible, and requires no hardware. Use your usual phone, tablet, or laptop to contact anyone in the world, as long as you’ve got a stable Internet connection.
As fantastic as all those things are for amplifying the communication capabilities of UK firms, the true power of cloud telephony lies within its integrations. Incorporating cloud telephony into your usual business functions unifies your tech stack and empowers you to do more.
Here’s what you must know about cloud telephony integrations.
What is Cloud Telephony?
Cloud telephony, also known as hosted phone systems, is a technology that allows organisations to make and receive phone calls using the internet rather than traditional phone lines. One of the key benefits of cloud telephony is the ability to integrate with other organisation tools and systems.
Should you integrate other apps into your cloud phone system?
Cloud phone integrations help your business every day. The most prominent benefit is how they transform your work processes. They’re designed to save you time and energy, allowing you to get more out of your entire team.
For example, imagine this. Each time you make or receive a call, you’ve already got an application that provides every piece of pertinent information about a known contact. That allows for creating a targeted customer experience without even pressing a button.
This all adds up to working more quickly without increasing the strain. Your applications speed up everything. For example, you don’t need to switch to your CRM dashboard if you’re making a call. The application will paste all the data for you.
Overall, you’ve got the tools needed to create a better customer experience, which ultimately enhances the profitability of your business. Simultaneously, you’ve got the peace of mind that all your data is safe because integrations provide state-of-the-art security features that keep cyber attackers out.
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Cloud Telephony Integrations
CRM
One popular integration with cloud telephony platforms is with customer relationship management (CRM) software. This allows organisation to view important customer information, such as contact details and purchase history, while they are on a call with the customer. This can help improve the customer experience and drive sales.
Collaboration Tools
Cloud telephony can also be integrated with collaboration tools, such as video conferencing software and team messaging apps. With online meetings becoming critical for operations, organisations can now reap the benefits of integrated phone, mobile and video, allowing teams to collaborate more effectively, and report more accurately.
Omnichannel Software
Furthermore, cloud-based telephony can easily integrate with Omnichannel Software, an easy-to-use dashboard which funnels all organisation communication into one place such as social media, SMS, WhatsApp, email and telephony. Integrated cloud phone telephony with all online communication channels allows organisations to meet their customers on the channel they choose.
Marketing Automation Software
Another common integration for cloud telephony is with marketing automation software. This allows organisations to track and analyse phone calls in relation to marketing campaigns, helping them to identify trends and optimise their marketing efforts.
Accounting & HR
Cloud telephony can also be integrated with other organisation systems, such as accounting software and human resource systems. This can help improve efficiency by automating processes and streamlining workflows.
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How you can improve your cloud phone system with integrations
Basic cloud phone systems are powerful themselves, and many users get along without using any integrations at all. However, the sad fact is that these users aren’t getting the full benefits of cloud telephony because they are not using integrations to bridge the gap between business communication and the rest of the organisation.
So, how do integrations improve your cloud phone system?
Streamline Your Workflows – Let your cloud phone system be more than an independent tool. Integrations streamline every workflow you rely on to carry out your day-to-day functions. For example, integrations might empower you to improve your sales personalisation efforts, or they might improve your response times.
Omnichannel Support – Make independent service channels a thing of the past with omnichannel solutions. Integrations allow you to support customers via calling, emailing, messaging and social media from the same interface, ensuring that every channel is equally successful at dealing with customer issues.
Deliver Automation – Avoid many of the tedious tasks that take up too much of your day. Integrations can automate things like call logging, which streamlines your overall processes.
Of course, these are just some ways integrations upgrade your cloud phone system. But what are some specific examples of how integrations help?
Business A might use integrations to connect their cloud phone system with collaboration tools like Microsoft Teams or Slack. That allows collaboration to continue before, during, and after calls. It also opens up information-sharing channels and allows real-time communications tracking.
On the other hand, Business B may decide to improve their analytics by integrating its cloud phone with Google Analytics. Automated data sharing and logging allow for more insights into metrics like call volume, customer support performance and response times.
Is it difficult to integrate apps into a cloud phone system?
Cloud phone system integrations can be challenging because integrations aren’t as simple as downloading a mobile app and tapping on the screen. Dealing with legacy systems can result in issues with security risks and compliance issues. Moreover, your own team might have skill gaps stopping them from executing a successful integration.
We understand how challenging integrating apps into a cloud phone system can be, which is why we support firms going through the process to minimise disruption and future problems. To learn more about how our cloud migration specialists can help, contact Matrix247 today.
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