Why Choose A Microsoft Gold Partner For Your Organisation?
Every tech company seemingly enjoys a row of certifications, qualifications and awards. It’s easy to get cynical about where they come from and what they mean. Some awards stand out more than others. One such accreditation is the Microsoft Gold Partner.
Becoming a Microsoft Gold Partner indicates a brand has reached the highest ranking of Microsoft’s accreditation programme. So, what does this mean, and, more importantly, what does it mean for your business working with a partner?
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What is a Microsoft Gold Partner?
Essentially, Microsoft Partners are official vendors for products and services within the Microsoft ecosystem. However, being a supplier isn’t enough. Microsoft certifies that each partner reaches a minimum standard of sales and support for their solutions. According to Microsoft, there are more than 400,000 partner organisations operating today.
Three levels of the programme exist: Certified, Silver and Gold.
Microsoft Gold Partners is the top-tier level available from Microsoft. Businesses may only receive this accreditation if they can show the highest level of expertise and proficiency within their specialisation.
At Matrix247, we’re proud to say that we have achieved and maintained our Gold status.
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So, what does it take to reach this level? With Microsoft Office 365 controlling half of all office productivity software, there must be millions of partners, right? Gold accreditation is highly prized because it’s so difficult to get.
Here are some of the primary requirements a business must meet before being awarded this status:
- Minimum of five customer references.
- Employing at least four Microsoft Certified Professionals.
- Passing a licensing assessment.
- Passing the sales & marketing competency assessment.
- Joining the Customer Satisfaction (CSAT) Index.
How can a Microsoft Gold Partner benefit your business?
Microsoft Gold Partner status isn’t there to make tech companies feel good about themselves. It’s an accreditation showing businesses that they are working with a quality service provider. It guarantees expertise, strong support and a commitment to continuous improvement.
Here’s why working with a Microsoft Gold Partner makes sense for your business.
Access to the experts
Microsoft is more than Word, PowerPoint and Excel. Dig into the cloud ecosystem, and you’ll find applications to accomplish incredible things, including working with blockchain and artificial intelligence.
Businesses select Gold partners because they want peace of mind that their service provider possesses an in-depth knowledge of the applications they work with. From a business perspective, Gold Partners can provide solutions and advice tailored to their needs.
Ongoing technical support
The UK is no stranger to technical issues. For example, 41% of the UK experienced hours-long broadband outage issues in the last 12 months. Businesses know how crippling tech issues can be, meaning that you need external IT support you can rely on.
Connect directly to a Gold Partner, and you will have quick, fast access to technical support whenever you need it. Moreover, your technical support team actually understands the software you’re working with.
Access the newest technology
Technology moves rapidly, making it challenging for businesses to keep up, especially SMEs on limited budgets. Rather than tackling technology, let your Gold Partner do it for you. This ensures your business receives the latest technology and training from day one, giving you a competitive edge.
Improve your security
Regular software updates come with the bonus of ensuring your business’s security. Too many businesses inadvertently become vulnerable because they fail to implement regular updates and security patches. Working with a Gold Partner overcomes this common weak point.
Adopt customised solutions
Cookie-cutter, cloud-based solutions are no longer good enough to empower your organisation to reach its potential. Microsoft Gold Partners aren’t generalists. They have learned the skills to tailor Microsoft’s solutions to your needs.
Why does this matter? Here’s why customised solutions are so valuable:
- Get the most from your software.
- Avoid paying for solutions you don’t need.
- Build the software around you.
You are the priority
Microsoft Gold Partners are your foot in the door. The advantage of working with these partners is they have a priority line to Microsoft themselves, enabling you to find solutions and resolve issues quickly.
What services can a Microsoft Gold Partner offer businesses?
Microsoft Gold Partners are equipped to deliver state-of-the-art services to businesses. Rest assured, your IT is in the safest hands when you work with these partners. Some of the services they offer include:
- Cybersecurity
- Accessibility
- System performance management
- Microsoft Modern Workplace
- Modernise your CRM
- Improve your customer service
- Cloud migration
- And more…
Whether you’re worried about cloud migration, cybersecurity, or just want to make the most of Microsoft365, we’re the Gold Partner with over 30 years of experience delivering tailored solutions. If you’re ready to enjoy the benefits of a Microsoft Gold Partner, contact the team today.
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