what did law firms say about our breakfast briefing seminars in september?
Throughout the month of September, Matrix247 worked hard to host three breakfast briefing seminars located in Chester, Manchester and Bolton. Each seminar had five speakers, all focusing on the topic of “How to improve conversion ratios of new enquiries to client construction”.
Over 50 law firms attended across the three events, including Swayne Johnson, CFG Law, HM Legal, Aaron & Partners, Jollifries, Beswicks, SAS Daniels, Taylor Brown, Moss Haselhurst, Oliver & Co, Olliers, Stephenson’s, Weightman’s, Bromley’s, Myerson’s, Slater Heelis, Express Solicitors, Farley’s, AFG Law, Forbes, Bond Turner, Garmin’s.
What content was covered?
Covering the direct link between law firm culture, client experience, legal tech and cash flow, the event gave delegates crucial tools to help their law firm increase conversion rates and consequently, add profit to the bottom line.
Further to the mystery shopping of 256 law firms, 80% of law firms surveyed claimed they deliver a ‘superior’ customer experience, yet only 8% of the public actually thought these firms deliver a ‘superior’ customer service.
Keynote speakers at the seminar include the Head of Culture and People at MAPD group, formally Jackson Lees, a 350 law firm who has successfully taken a welcome team of new enquiry handlers from two staff five years ago, to now over thirty, providing top tips to other law firms. Along with the CEO of WHN Solicitors, operating across eight Lancashire branches and winners of Red Rose Professional Services firm of the year through their proactive approach to law firm culture.
Other speakers included Insight6, providing benchmarking and statistics on why the initial client experience directly impacts all conversion ratios, leading to Matrix247 exploring the tech available to assist in greater conversion ratios and tracking ROI.
professional Choice Consultancy illustrated the cost of getting it wrong on the bottom line profits and leading accountants WR partners and PM&M provided valuable tips to manage cash and access R&D Grants.
So what’s the answer to resolving and making significant improvements to conversions of enquiries?
Omni-channel legal tech!
Victor Lisowski, Head of Strategic accounts for 13 years at Matrix247 explored how law firms are using omnichannel to improve their conversion ratios from 20% to 60%. The technology helps manage all enquiry channels, from Facebook and Instagram to phone calls, emails and WhatsApp. Integrating with case management systems, the tech providers automated reports that:
- Tells you how much profit is made from your law firms marketing spend
- Per marketing channel,
- Per month,
- Per department
This enables the managers/head of departments to take the right steps and make the right decisions for the culture of your law firm and increase financial growth.